#AidsFreeGen DREAMS Campaign Winners Announced!

We are excited to announce the three winning schools in the PEPFAR #AidsFreeGen Campaign. Clarence Primary School, Sibusisiwe Comprehensive High School and Unity Secondary School received their prizes at Think Ahead’s prestigious Excellence in Education Awards this year.

With more than 60 inspirational videos created for the campaign, it was a difficult task for our judges, Ingrid Martens and Trish Malone, to select our top 3 winners. Ingrid is an award winning film maker and creative director at I’m Original Productions, Trish Malone is a script consultant, story editor, and lecturer at the University of the Witwatersrand.

Sibusiswe Comprehensive walked away as the winner of The Most Powerful Call To Action for their video titled Afternoon Express. Ingrid and Trish said of the film, “A brilliant parody of a news genre piece. Fantastic use of graphics drawn from “labels” used within the news context. This was incredibly well thought through. It is clever, powerful and tinged with humour. The call to action is crystal clear. Well done.” The judges also commended the team for being the only ones to link HIV and gender based violence.

Clarence Primary School were awarded first place in the category for Most Original and Powerful Story for their video #BlessedWithoutABlesser. The judging panel were greatly impressed with this very young team. “Absolutely mind-blowing, especially from a primary school. The voice over and poetry, is incredibly layered. Relating the idea of “the blesser” and extending that term to “blessings” blew us away. The story has a clear structure and a strong pace. The use of storytelling through the female voice over/poetry, camera including slo-mo and great use of music,” The judges said.

Unity Secondary School submitted a video titled, “A True Story”, making them winners in the Most Brave Message To The Youth Category. The judges were very impressed with this team calling it an important and relevant film. The judges said of the film: “A Truly impactful film focusing on a true story around teenage sex and the central, male character who openly expresses (in voice over and visual story), his draw to sex and women. It’s an incredibly brave statement, which at its core absolutely underpins the reality of all teenagers, male and female. When the character has his revelation around promiscuity he himself becomes the activist and teacher to his peers. The message is clear with an inspiring call to action to the youth to make the right choices.” The team was also commended for their videos great sound quality.

Clarence Primary School and Sibusisiwe Comprehensive were flown in from KZN to receive their prizes. We are incredibly proud of all the press teams that put in the time and effort to create films that will continue to impact their peers, teachers and community towards a #AidsFreeGen.